Web 2.0

กลับมาแล้ว แว้วๆๆ นรกกินประเทศไทย Facebook is coming to town.. You’d better watch out!

No. Website is not in Thailand anymore.
Creative Classes is coming, Watch out Slaves!
Google.com&Youtube.com vs Hi5.com vs FACEBOOK.com ไปดูใน Alexa.com
Sanook.com vs Kapook.com vs Mthai.com vs Pantip.com ดูใน Truehit เอง

ช่วงนี้เศร้ามากมายระคนกับเสียอกเสียใจถึงจุดจบเว็บไทยอย่างอนาถ
       และแน่นอนมันมาอีกไม่นานแน่นอน
    ทุกปัญหามีทางแก้ แต่ไม่รู้จะแก้ยังไงเพราะ เราช้าไปกว่าเค้า 10 ปีอะ
  พอเรามาถึง SEO ฝรั่งก็นึกถึง Social Media
  พอเรามาถึง Community ฝรั่งก็นึกถึง Social Network
 
  พอเรามาถึง Web2.0 ฝรั่งก็มาถึง Web3.0
  พอเราอยากเป็น Twitter -> Noknok -> OnAir  Twitter ก็เป็นนกน้อยบินไปใกล้ละ
   พอเรากำลังจะเริ่มทำ Social Network มันก็คุยกันเรื่อง Platform(Ecosystem) แล้นอะ
   เพราะเรานี้หรือคือคนทึบอยู่ในโลก Slaves อวดตัวว่าเป็นใหญ่ แข่งขันในกะลา ปัดแข้งขากันเองฝรั้งเดิมมาเคาะประตูแล้วบอกว่า
  ..Hello SAWADDEE KRUB มีใครพูดภาษาไทยได้มั้ยครับช่วยแปลเว็บให้ผมหน่อยจะมาหากินดินแดนสยาม
  และทุกครั้งมันก็จะนำหน้าเราไปเสมอ เหมือนเด็กสอบได้ที่ตลอดจนน่ามันใส้

อย่าให้ผิดซ้ำซาก นอนอยู่เฉยๆ ตื่นขึ้นมา แล้วโดยแซง 
Slaves sleep Creative Class think forward.

    
เถอะเก่งๆกันทั้งน๊าน ระวังดีๆเถอะฮับผม

มหากาพย์ #๑ เว็บไทยไปเว็บโลก : Episode 1 ทำอย่างไรให้เว็บให้สำเร็จ

กลับมาอีกแล้วช่วงนี้ งานเข้า ว่าจะเริ่มต้นเขียน เรื่องยาวๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆๆ  ซักเรื่องเพื่อเป็นประโยชน์กับเด็กรุ่นใหม่

ตามหัวข้อเลยตอนแรก
ถ้าจะเล่าเรื่องความสำเร็จของเว็บไซต์ต้องมาดู indicator วัดความสำเร็จโดยแยกย่อยตามความเข้าใจของตัวเองดังนี้
      1. เรื่องเงิน รายได้ รายรับ ( Quantity)
      2. เรื่อง จำนวน user , Active, Registered , Demograph Detail, Relation , Network …( Quantity )
   * 3. เรื่อง Value ต่อ user ( Quality ) ซึ่งสำคัญมากและวัดยาก แจกแจงหลายปัจจัย
            3.1 Value of Usages
            3.2 Value of Innovation
            3.3 Value to Market
                …….           
             
  **4. เรื่อง Trend อนาคต ความมั่นคง  ( Quality + Quantity) ซึ่งตัววัดจากการคาดการ และคำนวนเชิงสถิติ ที่จะชี้เว็บปัญญาอ่อนนี้ มันมีอนาคตหรือเป่า มูลค่าเป็นไง (ความหยั่งรู้อนาคต).

จะมากแจกแจงการกำหนด Success indicator เล่นๆ ซัก 1 ตัวอย่าง
   Youtube.com
       - เรื่องเงิน รายรับน้อยกว่ารายจ่าย = ขาดทุน ( ไม่ผ่าน )
       - เรื่อง จำนวน user http://www.crunchbase.com/company/youtube = สุดยอด อภิ ( ผ่าน )
       - Value ต่อ user เป็น แปรผันตรงกับ จำนวนผู้ใช้
                  Value of Usages = เต็ม 10 ให้ 11 เดาจาก Sampling  Data จากตัวผมคนเดียวแล้วกัน ใช้แล้วหนุกหนาน( ผ่าน )
                  Value of Innovation = ได้รับการจัดอันดับว่าเป็น innovation ยอดเยียมแห่ง ศตวรรษ ที่ 21 จากหลายนิตยสาร( ผ่าน )
                  Value to Market = จากการเข้าซื้อกิจการของ Google ในราคา $1,600,000,000 ค่า Brand Google ( ผ่าน )+ Brand Youtube  น่าจะเข้าใกล้อนันต์ ( infinity ) เหมือนกับ PEPSI + Coke ว่ากันยังงั้นเลย
      - เรื่อง Trend อนาคต ความมั่นคง คู่แข่ง เนื่องจากถูกผนวกรวมกับ Technology ของ Google เหมือน เสือติดปีก  ( ผ่าน )
 ความมั่นคง มิอาจมีใครเทียบเคียงได้ เอะๆๆ แต่เดียวก่อน Factor แรกเรื่องเงินยังขาดทุนอยู่และยังไม่ส่งสัญญานบวกใดๆ เหมือน หุ้น Wall Street ผมยังมอง ว่ายังอนาคตยังไม่ชัดเจนว่าจะไปทางไหน เพราะ ตอนนี้ Google ต้องจ่ายเงิน ค่า ลิขสิทธิ์ content แล้วก็ค่า Server อีกบานตะไท 

หัวข้อการวัดที่ผ่านมา Youtube ผ่านไปได้ 3 หัวข้อ 
     เห็นไม่ครับไอ้เว็บที่คุณเห็นว่าดังๆ อาจจะไม่มีความสำเร็จเรื่องรายได้ และคงไม่สนุกแน่ ถ้า สวยแต่รูปจูบไม่หอม เรียกว่าหน้าใหญ่แต่ไม่มีเงินในกระเป๋าก็ไม่น่าจะเกินไป

มาดูอีกเว็บ เอาเว็บไทยๆ  เลย แล้วกัน
    Siamha.COM ( ขออภัยด้วยนะครับถ้าข้อมูลไม่ถูกต้อง )
         -  Siamha.com เนี้ยะรายได้เอาเป็นว่าผมเดาน่าจะตกอยู่ที่ 200,000 กว่าๆ/เดือน  ค่าเชา host เค้าก็เช่า NETDESIGN เอาเป็นว่าผม ตีให้แบบสุดไม่น่าจะเกิน 10000 บาท/เดือน ค่าoperation คนทำ คนอับ Content ได้ข่าววงนอกเห็นว่าทำกันกะแฟนแค่ 2 คน ตีเงินเดือนแบบสบายๆ ให้คนละ 30000 สรุปแล้วรายได้ลบรายจ่ายยังเป็น บวกครับ ( ผ่าน )
       - เรื่อง users อ้างอินจาก Truehits ก็ราว 70000 UIP ( ผ่าน )
       - Value ต่อ user เป็น แปรผันตรงกับ จำนวนผู้ใช้ ( ผ่าน )
                     Value of Usages = เต็ม 10 ให้ 6 เดาจาก Sampling  Data จากตัวผมคนเดียวแล้วกัน ใช้แล้วหนุกหนาน( ผ่าน )
                    Value of Innovation = 0 ( ไม่ผ่าน )
                    Value to Market = ( ผ่าน )
         - เรื่อง Trend อนาคต ความมั่นคง คู่แข่ง( ไม่ผ่าน ) 
        
แต่อย่างว่าครับนะช่วง 2-3 ปีมานี้ Siamha ยังมีผลประกอปการเป็นบวก เสมอมา เอาเป็นว่า  SIAMHA.com มีความสำเร็จมากกว่า Youtube.com  แต่อนาคตไม่แน่ Google อาจจะหาเงิน มา โปะค่า Server ค่า ซื้อเว็บ และ อีกหลายค่า จากการ ทำ Youtube.com 

ความสำเร็จลองวัดเว็บของท่านดูว่า ระยะเวลาที่จะยืนหยัด เพื่อผลประกอบการ และ นั้นยาวนานเพียงใด ถ้า สำเร็จมากกว่า 1 ปี ได้
เค้าถือ ok ธุรกิจคุณตั้งไข่ได้สำเร็จ

     NOTE : แต่จำไว้ดีเลยครับ ว่า INTERNET นั้นมีความผันผวน แล้ว ก็ คู่แข่งเยอะมหาศาล จะฝ่าด่าน อรหันต์ นั้นก็ไม่ง่าย

ไม่ใช่ทำ Adsense  ได้เงิน 1000 บาทต่อเดือน แล้วเรียกว่าสำเร็จลองกลับไปนั้งคำนวนเงิน และแรงที่เสียไป ว่าคืนทุนหรือยังครับ

คงรู้แล้วว่าจะทำเว็บ Video Hitech เหมือน Youtube หรือ ทำ Portal ณ ช่วงเวลานี้ หรือ ที่แห่งนี้ประเทศไทย

PS นี้แค่เกริ่น Definetion of Success เด้วมี Success story อื่นมาให้เห็น วันนี้ต้องทำงานแล้วครับ
ตอนน่ายังอยู่ที่เรื่อง ความสำเร็จที่แท้จริง The True Success of Doing Website.

Konnects Official Launch: Filling the LinkedIn-Facebook Gap

Konnects is a social network entering the crowded realm of business social networking, seeking out those users that are caught in limbo between the likes of LinkedIn and Facebook. And while this space is getting more crowded by the day, I think Konnects has a good idea of what it’s targeting in terms of its solutions presented on its site, as well as its ongoing plan of action. Having privately tested its network for the past year, Konnects now boasts 350,000 users taking advantage of its online service upon its public launch, which aims to provide your “traditional” social networking tools in a manner suitable for business use. This goes for both individuals and companies alike.

So what’s this gap between LinkedIn and Facebook that Konnects is trying to bridge? Konnects isn’t as restrictive as LinkedIn, and more business-oriented than Facebook. Instead of having a user profile that looks like a resume, Konnects understands that many recent grads and newcomers don’t have a decade of work experience and would benefit from having a place to discuss and showcase what their current life represents. The same goes for early-stage startups: what projects are they currently working on, and what issues are important to them? Such promotion occurs in features like blogs, photos, etc., which is more reminiscent of the features you’ll find on Facebook.

Even though Facebook lets you organize your friends into various groups now, the whole of Facebook isn’t designed solely for business networking purposes. This may not sound too different from other business networks that have emerged in the past year or so, but Konnects has a couple of other features that bring an interesting mix of Web-based tools into the business-networking realm. For instance, Konnects will not only recommend people you may want to connect with, but it’s also building a recommendation system that will deliver suggested groups, discussions and forums you may want to join, as well as user-generated content (such as blog entries) that you may be interested in viewing.

There are also user-generated groups that can be created as standalone entities, designed for use by companies and professional organizations that would like a place to network. This feature operates more like Ning than a group you can create on a site like Facebook, giving the network admin the capability of creating a walled garden if need be. Similar to Soceeo, end users can join and manage multiple groups from their centralized location.

Other upcoming features will be the inclusion of chat IM and VoIPVoice over Internet Protocol integration, enabling users to connect with each other in multiple and direct ways. Konnects CEO and co-founder Jim Crabbe explains that all these integrated tools along with the recommendation engine are designed to factor in relevancy and time, so that users can “get to know each other when they meet in person, instead of having to deal with the nitty gritty details of building a relationship.” This means that Konnects is focused on providing as many tools for direct transactions as it can, when connecting its users with each other.

The Twitting Point

Twitter users are going manga kerrazy, replacing their avatars with those from FaceYourManga. If you’ve got a manga Twitter avatar you’d like to share, post a link to your Twitter account in the comments. Or, read on for further thoughts on this intriguing trend.

Twitter’s Manga Invasion

The above graph was extracted from a viral marketer’s wet dream. It shows the sudden, seemingly inexplicable rise of the terms “manga” (green line) and “faceyourmanga” (red line) on the social messaging service Twitter.

FaceYourManga, for those not familiar with this veritable Pet Rock of the Twittering classes, is a tool for creating your own manga avatar (my attempt sits atop this article, accompanied by a colorful array of carefully crafted toons).

The trip to social media domination was a short one: the buzz began on Thursday morning and peaked at 4pm Friday. But don’t go thinking this twend has Tweeted out: we simply don’t have today’s data yet. Meanwhile, traffic rankings (dare I say Alexa?) indicate the buzz did indeed convert to heavy usage of the service.

It’s about Distribution, Dumbass!

Of course, personalization is not a new addition to the viral marketer’s toolbox: campaigns like OfficeMax’s ElfYourself - which allows visitors to turn themselves into dancing elves - have taken the web by storm. And yet the addition of Twitter turns a snowball into an avalanche: instantaneous content sharing to groups numbering in the thousands. In short: not a new idea, simply a new channel.

Unwittingly tripping over this new paradigm, FaceYourManga hit the social media equivalent of a home run: hundreds of Twitter users switching their avatars en masse, then encouraging their friends to do the same.

Call it critical mass. Call it viral spread. Call it the Tipping Point. Or, perhaps more fittingly, The Twitting Point.

TubePopper Offers an Alternative Annotation Tool for YouTube

TubePopper is the latest to take on the video annotation space. It’s a tough space to enter, as there are a number of video annotation tools already out there, some of which were out before YouTubeYouTube ’s own annotate option for adding pop up messages within a given video clip. So far, TubePopper’s main point of differentiation is its easy-to-use interface and additional feature options, such as more available colors for its speech bubbles.

It looks like TubePopper is also limited to the videos available on YouTube, though finding one to annotate is easy enough. Enter the URL for the YouTube video you’d like to annotate, or perform a YouTube video search directly on TubePopper’s site. Beyond this, TubePopper has the expected networking features: embedding options, commenting, related clips, and one-click sharing across various social networks and bookmarking sites, which is a feature powered by Gigya.

Of course, even with all these features there’s still one thing that YouTube and even Mojiti have that TubePopper is lacking–the videos created with YouTube annotate can be viewed on YouTube.

Given the image and video annotation and editing capabilities that are being integrated directly into social media sharing sites like PhotobucketPhotobucket , I imagine that TubePopper will need to find additional ways in which it can bring value to users through its service. A desktop version and perhaps an option to upload your own content which can subsequently be sent to YouTube could be a starting place for TubePopper.

For Yahoo, momentum, not management, a problem

The trials and tribulations of the Yahoo executive suite have been well chronicled in the media off late: from the recent exit of their sales ace to Terry Semel being replaced by co-founder Jerry Yang, as the top man on the totem pole. The management shuffle aside, Yahoo has a bigger problem on its hand: the traffic, be it search or total visits is beginning to resemble New York Yankees in the Major League Baseball rankings.

Folks from Citibank analyzed the data collected by comScore, and found that Yahoo has started to lose ground to Google in terms of total visitors.

The total number of visitors to various Google properties was up 18% (year-over-year comparison) to 536 million, with Microsoft getting 528 million (up 5%), and Yahoo being #3 with an actual decline – about 2% (year-over year comparison) in the number of monthly visitors to 470 million. This is the second month of consecutive declines for Yahoo.

To put things in context, the worldwide Internet traffic grew 9% in the month of May 2007, while US saw a 3% increase in the traffic for the month. In US, Yahoo remains #1 with 131 million visitors, up 0.3%, the lowest we have tracked. Google is at #3 position with 120 million unique visitors, up 15% year-over-year.

Like most, I do feel that comScore and its methodology leave a lot to be desired, though they are a good trend-indicator. The trends don’t bode well for Yahoo. If monthly unique visitors page views are (flat to) down, then this could (indirectly) impact Yahoo’s bread-and-butter brand & display advertising business, as the company indicated in their most recent chat with the analysts. (Maybe Wanda Harris Millard, the outgoing Yahoo sales ace was robbed of her job.)

Yahoo has already lost the search battle and is losing the mindshare as well. It trails in mobile search business as well. In mobile space, M:Metrics reports that smart phone users prefer Google over Yahoo when it comes to mobile services, especially in US and UK, where Google commands 62.5% and 31% reach. Yahoo in comparison has about 33.5% and 11% reach respectively.

In an increasingly competitive marketplace, Yahoo seems to be losing momentum, especially in areas where it has been traditionally strong. It is going to be a long slog for Jerry Yang and his crew before Yahoo is restored to its growing ways – it that is at all possible.

Lijit Raises Another $7M; Plans Ad Network Launch

Lijit, the company that develops search applications for online publishers and publisher networks, has just closed a $7.1 million Series C round of financing, led by Foundry Group. Existing investors Boulder Ventures and Colorado Fund I, managed by High Country Venture, have also participated in this round. Lijit has now raised more than $10 million in total, following an earlier round last year.

Lijit offers social search widgets for individual blogs or online publishing networks seeking additional traffic and recommendations. Through connecting one’s social media content (and beyond) across the Web, Lijit can create a well-linked stream of collective of products that allows site visitors and readers to extend their relevant experience based on topics of interest and in turn generate more traffic and revenue for the publisher.

With the funding, Lijit now plans to begin monetizing all of those widgets, launching its own ad network. Additionally, Lijit will be expanding opening new offices and hiring more employees so that the company can continue to develop new products and maintain subsequent development

Will Yahoo Take Advantage? Fire Eagle.

At Yahoo Brickhouse today, the company released the general availability of Fire Eagle, the location-based platform that enables developers to build applications and integrate its location-based tools into your existing service. That means you can allow your users to insert their own location whenever necessary and Fire Eagle can track it for location-aware services, or you can enable GPS for a more automated process that works with users that have supported devices.

Privacy is of course a major concern for Fire Eagle, as it allows you to update your location across any authenticated partner site. So you can think of Fire Eagle as a centralized service that knows your location, and sends out updates to its participating sites that you have authorized.

Jajah and Intel: Fully Replacing Your Phone with Your PC?

“Killing  Mobile Operator  with VOIP “

It wasn’t that long ago that Ribbit was acquired to become part of BT’s larger plans to make voice applications more prominent in main stream use cases, and not surprisingly Jajah has begun to respond with a new feature that makes your PC “act more like a phone.”

Taking advantage of Jajah’s telephony, built on its own infrastructure and the Intel Remote Wake technology, PCs can accept phone calls from the sleep mode in order to receive a call. This partnership can also be used to make phone calls, using Jajah’s global IP-based network. So how important is this particular feature? Depending on how regularly you use your computer for phone calls, this could be quite important. Especially if you’re living the life of an always-connected blogger, ensuring that you never miss a tip for a new post while you’re sleeping (and your computer is sleeping too).
In the larger scheme of things, this new feature speaks to the ongoing trend of the computer “competing” with the telecom and mobile industry. We’ve seen new product releases coming from the mobile industry in response to the iPhone, but we’re also seeing some developments for computers in terms of competing with the web-based functionality that mobile devices provide, which compete (on some level) with the desktop and notebook industries that have historically provided primary access to email, web and calendar applications.

In making the PC operate more like a mobile device, as far as voice-applications go, we’re seeing a furthered merging of PCs and mobile devices especially for business use. While this has been going on for some time, it’s clear that the PC market is more active in finding ways to integrate itself into this larger movement, which is evident in Jajah’s new offering.

Social Ad Networks: Win, Lose, or Draw?

It wasn’t so long ago that social advertising networks were scarce and select. While they arguably still retain their selectness when placed adjacent to the world of general advertising on the Web, their number has grown considerably in the last several seasons and the industry is now very much a bustling marketplace.

Though larger economic woes afflicting the globe may put a bit of a damper on growth in the short term, the social sphere is altogether rising, and thus the advertising field that functions in tandem in all its various colors is growing more and more active.

In recognition of industrial expansion in the social realm, particularly at this moment steadily converging networking and media efforts, altogether forming very potent monetary opportunities, we’ve decided to take a sort of snapshot of some of the actors in the marketing business, if only to see how it has evolved to become the burgeoning moneypot it is today. We don’t mean to offer an overview here of what each offers individually. Rather, this is more a collective observation of what has occurred and, with a healthy bit of educated guesswork, envision what is to come.

There are the big name actors which tend to make the largest of headlines. Google involves itself in the social networking and social media spaces both, to various degrees. Its services have been adopted by a segment of Facebook application developers, for instance. It maintains some presence on MySpace, too. Also, Facebook itself has operated an ad network of its own for some time, though it primarily addresses the desires of marketers to target niche audiences and buy bulk placement in one sweep. There’s nothing small or selective that any of these names are attempting to do with in-house resources.

Independent outfits, meanwhile, are more open to a variety of commitments, and can go quite far in bringing special attention on the quality of service behind the distribution push. Names like SocialMedia, Lookery, iLike, AdBrite, VideoEgg,

AOL Acquires Lifestreaming Service Socialthing

In a move that aims at shoring up AOL’s stable of social networks, the company announced today that it has acquired Socialthing!, pending the satisfaction of certain undisclosed closing conditions.

After the acquisition closes,AOL says that Socialthing will become a part of the company’s People Networks division. Currently, AOL’s People Networks division is made up of social platforms, like Bebo, AIM, ICQ, Goowy, and Yedda, that AOL believes, will lead the company’s online presence going forward.

The acquisition of Socialthing, which is still in private beta, strongly suggests AOL is trying to become a major player in the social networking space and attempting to capitalize on some of the fads of the day. In just the past few months,AOL acquired Bebo and launched a lifestreaming initiative within AIM that has pushed the company towards a more community-driven focus.